Welcome to the world of SEO, your secret strategy for expanding your business in the digital marketing age. In this post, we’ll look at how to dominate your niche using the magic of long tail keywords – as they are not a superior tool for success.
What Is SEO?
At its core, SEO is about making your website more visible and attractive to people who use search engines, like Google.
SEO, or Search Engine Optimization, is all about making your website show up on the first page of search engine results when people look for things online.
But how does it work?
Imagine the internet as a vast library filled with billions of books. When you want to find a book on a specific topic, you go to the library and ask the librarian for help. In the online world, search engines like Google are our librarians. When you type something into a search engine, it’s like asking the librarian to find the best books related to your question.
How Does SEO Help?
Now, here’s the exciting part. SEO is like a magic spell that you cast on your website to make it more appealing to the librarian (search engine). When your website has this magical SEO spell, it’s more likely to be recommended by the librarian and appear on the first page of search results. That’s important because most people don’t go beyond the first page when they’re searching for something.
The SEO Spell
The SEO spell involves many things, but the most crucial one is using the right keywords. Keywords are the words that help the librarian understand what your website is all about.
If your website uses the right keywords, it’s telling the librarian, “Hey, this book has the answers to what people are looking for!” And the librarian (search engine) shows your website to those looking for your specific topic.
Why SEO Matters
Why should you care about SEO? Well, think of it this way: if you have a shop, you’d want it to be in a busy street where lots of people pass by, right? SEO is exactly like placing your shop on that busy street in the online world. It helps you attract more visitors to your website, whether you’re selling products, offering services, or sharing information.
In a nutshell, SEO is the way you make sure that your website is visible to people searching for what you offer. By using the right keywords and a few other tricks, you can make your website the go-to place for information, products, or services in your niche.
That’s SEO in simple terms – you can read more about SEO in this blog.
Why Does SEO Matter for Niche Domination?
Now let’s imagine that your website is located in a bustling marketplace. SEO, with a focus on long tail keywords, is like putting a neon sign above your store that says, “We have exactly what you’re looking for!”.
Long tail keywords help you connect with people who are searching for very specific things within your niche.
Here are some fascinating statistics about the power of SEO:
- 68% of online experiences start with a search engine, and most users never scroll past the first page of search results. (Source: BrightEdge)
- Businesses that maintain an active blog receive 67% more leads than those that don’t. (Source: HubSpot)
- Google processes a staggering 8.5 billion search queries daily (August 2023). To put this in perspective, the average person conducts 3 to 4 searches daily, highlighting Google’s remarkable global reach, firmly establishing it as the go-to search engine for countless individuals worldwide.
With the right long tail keywords, your website becomes a niche authority, attracting an audience that is precisely looking for what you offer.
Google’s Point of View on SEO
Ok so we established that Google is the most popular search engine on the planet. Therefore, it’s essential to play by their rules.
Google loves websites that provide valuable, relevant, and user-friendly content. They want the people who use their search engine to find what they’re looking for quickly and easily. And this is where SEO comes into play.
Google has said, “Our mission is to organize the world’s information and make it universally accessible and useful.” Thus, if you can help Google fulfill its mission by creating content that people love, your website is more likely to be rewarded with higher rankings in search results.
The SEO Professional’s Perspective
As SEO professionals, it is our job is to help you achieve these goals. We optimize your website so it’s not just pretty, but also functional, easy to navigate, and filled with content that answers people’s questions and meets their needs.
We research the best keywords – the words and phrases people type into Google when they’re looking for what you offer – and make sure your website is the answer they find. We also keep an eye on what your competitors are doing and help you stay one step ahead.
In essence, SEO is your way to stand out, reach more potential customers, and, most importantly, grow your business.
Understanding Keywords for Business Growth
Now that we’ve covered the basics of SEO, let’s talk about something fundamental to SEO success: keywords.
Keywords are the words or phrases people type into search engines like Google when they’re looking for something. Think of keywords as the bridge connecting your website to the people searching for your products or services.
Why Keywords Matter
Keywords matter because they help your website appear in search results when people are looking for what you offer. If your website has the right keywords, Google is more likely to match your content with what the users want, and that’s a win-win.
Websites that effectively utilize keywords can experience an exponential increase in their organic search traffic.
Recommended Free Platforms to Search Keywords
Now, you don’t have to be an SEO pro to find the right keywords. There are free tools that can help you get started:
Google Keyword Planner – This tool is provided by Google and is a fantastic resource. It helps you discover keywords related to your business and provides insights into their search volume and competition. For a How-To guide press here.
Ubersuggest – This is a user-friendly platform that not only helps you find keywords but also provides data on keyword difficulty and content ideas.
AnswerThePublic – Is also a platform helps you understand the questions people ask related to your business. It’s an excellent resource for generating content ideas and long-tail keywords.
Keyword.io – With this tool you can explore keyword suggestions based on various search engines and platforms, including Google, Bing, YouTube, and more.
By using these platforms, you can get a better grasp of which keywords are relevant to your business and have the potential to drive more visitors to your website.
Last, but not least – We are pleased to provide you a FREE website analysis! This will allow us to evaluate your website’s SEO potential and predict the pace at which we can boost your revenue. To receive the free service please contact us right away at info@shocomarketing.com
To conclude:
In essence, keywords are the compass guiding you to your target audience. By understanding and using them effectively, you can make your website more discoverable, increase traffic, and expand your business in the digital world.
Understanding Long Tail Keywords for Business Growth
Long tail keywords might not be as famous as short keywords, but they can be a powerful tool for expanding your business.
Long tail keywords are more specific and longer phrases that people use when searching online. They usually contain three or more words. These phrases are like a magnifying glass, narrowing down what people are looking for.
The benefit of using long tail keywords is that they connect you with users who know exactly what they want.
Why Long Tail Keywords Matter
Less Competition:
Long tail keywords have less competition compared to short keywords. This means it’s easier to rank higher in search results.
Better Matching:
They match more precisely with what users are searching for, making your website more relevant.
Higher Conversion:
People who use long tail keywords in their searches are often further along in the buying cycle. They have a specific need or problem in mind and are actively looking for a solution. This intent to find a solution makes them more likely to convert into customers.
Improved Relevance:
Google and other search engines love relevance. Long tail keywords that align closely with what users are searching for, ensures that the content they find on your website meets their exact needs. This alignment creates a better user experience because visitors are more likely to find exactly what they were looking for. As a result, long tail keywords can help reduce bounce rates, which is when people leave a website shortly after arriving because they didn’t find what they wanted.
Examples of Short Keywords vs. Long Tail Keywords
Let’s look at some examples for different professions.
Short Keyword: “Lawyer”
Long Tail Keyword: “Experienced divorce lawyer in New York City”
Short Keyword: “Realtor”
Long Tail Keyword: “Top real estate agent for waterfront properties in Miami”
Short Keyword: “Insurance Agency”
Long Tail Keyword: “Affordable auto insurance for young drivers in California”
See the difference? Long tail keywords are more specific and help you target potential customers who are looking for something very particular.
As SEO professionals, we recommend using long tail keywords in your content because they can be a secret weapon in attracting customers who are ready to take action. Plus, they help you stand out in a crowded online world.
In summary, long tail keywords provide you with the opportunity to rank higher, attract customers who are ready to take action, and deliver a user-friendly experience. So, don’t underestimate the power of the long tail!
How to Research, Find, and Determine the Best Long Tail Keywords
Finding the best long tail keywords for your business can be a game-changer. Here’s a step-by-step How-To guide on how to find them:
- Start with Broad Ideas:
Begin by brainstorming broader topic ideas related to your business or the content you plan to create. These broad ideas serve as a foundation for finding more specific long tail keywords. For example, if you’re a realtor in Miami, a broad idea could be “real estate in Miami.”
- Use Google’s Autocomplete:
Now, let’s turn to the most popular search engine on the planet, Google. When you type your broad ideas into Google’s search bar, take notice of the suggestions that pop up. These are long tail keyword phrases that Google generates based on real user queries. For instance, when you start typing “real estate in Miami,” Google might suggest “luxury waterfront real estate in Miami.”
- Utilize Google’s “People Also Ask”:
Scroll down on the search results page, and you’ll find the “People Also Ask” section. Here, you’ll discover questions related to your topic. These questions are an excellent source for long tail keywords. For instance, one of the questions might be “How to buy a beachfront property in Miami?”
- Google’s “Searches Related To”:
At the bottom of the search results page, you’ll come across a section that displays searches related to your initial query. These related searches can also provide inspiration for long tail keywords. For example, you might see “affordable beachfront condos in Miami” as a related search.
- Keyword Research Tools:
Consider using keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools provide you with valuable data on search volume, competition, and suggested long tail keywords based on your initial ideas. For instance, if you enter “Miami real estate” into Google Keyword Planner, it might recommend “beachfront condos in Miami” as a long tail keyword.
- Analyze Your Competitors:
Don’t forget to keep an eye on what your competitors are doing. Examine what keywords they are targeting, especially if they are ranking well. This can provide insights into potential long tail keywords that you might have missed. For instance, if a successful competitor is targeting “luxury Miami real estate,” it’s a hint that this long tail keyword is valuable.
- Evaluate Keyword Relevance:
Evaluate the relevance of the long tail keywords you’ve found. Ensure that they are closely aligned with your content and resonate with your target audience’s search intent. Relevance is the key to success in the world of SEO. For example, if your content is about high-end properties, make sure the long tail keyword “luxury Miami real estate” fits your content.
Google emphasizes the importance of user-centric content: “Focus on the user and all else will follow.” This means that providing valuable, relevant content tailored to long tail keywords is essential for a high-ranking and user-friendly website.
Do’s: | Don’ts: |
Focus on User Intent: The core of Google’s advice is to prioritize what users are looking for. Understand the intent behind the long tail keywords you’re targeting. Craft your content to provide valuable information, solutions, or answers to their specific needs and questions. | Keyword Stuffing: Avoid overloading your content with long tail keywords. This practice, known as keyword stuffing, can harm your website’s rankings and make your content less enjoyable for users. |
Create High-Quality Content: Valuable, relevant, and informative content is the cornerstone of SEO success. Make sure your content is well-researched, well-written, and easy to understand. It should not only incorporate long tail keywords but also provide real value to your audience. | Ignoring Relevance: While long tail keywords can be specific, they must still be relevant to your content. Don’t use long tail keywords that are unrelated to what your business offers, as this can confuse users and harm your website’s reputation. |
Use Long Tail Keywords Naturally: Integrate long tail keywords seamlessly into your content. They should flow naturally and not disrupt the readability of your text. Your content should sound like it’s written for people, not just search engines. | Neglecting Quality for Keywords: While keywords are important, don’t compromise the quality of your content for the sake of including more keywords. Your content should always provide value and a positive user experience. |
Provide a User-Friendly Experience: Make sure your website is user-friendly, easy to navigate, and loads quickly. Google values websites that offer a smooth, frustration-free experience for users. | Ignoring Technical SEO: In your quest for user-centric content, don’t overlook the technical aspects of SEO. Ensure that your website is technically sound, with proper meta tags, image optimization, and mobile-friendliness, among other factors. |
In conclusion,
Long tail keywords are your allies in the competitive digital landscape. Google’s user-centric approach is the guiding star. By following the do’s and avoiding the don’ts, you can harness the power of long tail keywords to create a high-ranking, user-friendly website that not only boosts your visibility but also drives business success.
Digital marketing is all about connecting with the right audience in the right way, and long tail keywords are the key to making it happen.
for further reading on seo tools:
